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Expert Advice
Last week, a business owner who has been finding it hard to grow their business, told me that digital marketing...
Expert Advice
If you are developing a new website, use these points to ensure you have a great website: Take the time...
Expert Advice
Marketing in today's world is confusing. There are traditional offline marketing mediums like print, TV, radio, outdoor advertisements and there...
Facebook vs Google advertising
Expert Advice
Some people say, they have spent money on Google Adwords, but it didn't work for them or someone tried using Facebook advertising for their business and it did not give them any business. I often come across businesses with such issues and I believe the solution is as simple as understanding the advertising platforms better. So, I have put together...
Speed kills the bottom line
Expert Advice
Yes, speed kills - the difference is that it's the other way around for the websites. A slow loading website is most likely reducing your conversion rate, hampering your search engine ranking and in essence affecting your business revenue and bottom line. In this article, let's talk about the need for speed in the digital world. 1. Why is speed...
Digital marketing landscape 2017
Expert Advice
Around 16 years ago, I gave an interview for an Assistant Marketing Manager's job. The interviewer's first question was, 'Tell me, what is marketing?'. I said, 'Well, I think everything is marketing.' I saw a puzzled face, so I added; '...I believe, everything a business does, that involves the customer is actually marketing. It's not just about branding and advertising.'...
Why is User Experience (UX) important?
Expert Advice
Steve Jobs once said: design is not just what it looks like or feels like, it is how it works. Every user is different and so is every website or app. In many cases, the engagement and interactivity boils down to one thing; how userfriendly it looks and feels to your users. User experience (abbreviated as UX) is exactly that;...
Google vs Facebook advertising
Expert Advice
Some people say, they have spent money on Google Adwords, but it didn't work for them or someone tried using Facebook advertising for their business and it did not give them any business. I often come across businesses with such issues and I believe the solution is as simple as understanding the advertising platforms better. So, I have put together...
The 7 deadly sins of SEO
Expert Advice
Search Engine Optimisation or SEO is the science of adjusting and fine-tuning a website's content and structure so that it can rank better on search engines for one or more keywords. The idea is simple. If your website ranks high on search engines such as Google, more people are likely to find you, contact you and eventually buy from you....
7 reasons why your website is not converting
Expert Advice
The primary purpose for most websites is to convert clicks into customers. If you are getting heaps of traffic and have difficulty getting qualified leads, go through these basic checks first. 1. Are you talking to the right audience? If you fail to define your target audience for your website, the visitors may misunderstand your services. You need to connect...
How to WOW your customers?
Expert Advice
I often say, customer service is the best form of marketing. Customers are the reason we are all in business. Love them or lose them, it's really that simple. Don't let digital marketing fool you. It doesn't matter what or where or how you are marketing, the fact remains that 100% of your customers are people and every customer has...
Attention economy & marketing
Expert Advice
We are living in the age of Attention Economy! If you are still measuring your digital marketing success with the number of clicks, you are doing it wrong. Our (human beings) average attention span is about 8 seconds, which is shorter than that of a goldfish. An average page visit lasts less than a minute. On a mobile device, it's...
How to generate leads?
Expert Advice
Unless you are selling via your website, be it products or services, the most crucial function of your website is likely to be lead generation. Even if you are selling online, lead capturing is still the second most vital function of your website. If you are a business that is spending money on any kind of advertising or marketing, your...
Relationship marketing and your customers
Expert Advice
In one of my previous articles, I spoke to you about Attention Economy. Every business is out there trying hard to get your and your customers attention. Attention is the currency and there is way too much noise out there. There is a way to cut-through that and you guessed it right - it's Relationship Marketing. Relationship Marketing is as...
Digital marketing and your business
Expert Advice
Digital Marketing is an over-used yet under-explored phrase now a days. Many claim to know it but only a few seem to get it. If you are an offline or 'bricks & mortar' business and looking to generate more leads and sales using online marketing, this article will cover the basics for you. These are the 5 digital tools every...
Is what you see what you get?
Expert Advice
Steve Jobs once said; design is not just what it looks like or feels like, it is how it works. Every user is different and so is every website or app. In many cases, the engagement and interactivity boils down to one thing; how user-friendly it looks and feels to your users. User experience (abbreviated as UX) is exactly that;...
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