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'I hope you had a lovely Christmas and New Year break. New year brings new excitement, new dreams and renewed vision. Digital Strategy can be a primary vehicle to achieve your business vision. Many set goals every year, success however comes to those who act. This article can help you model your digital strategy this year. Step 1: To build...

Alright, don't let that song get stuck in your head. Let's talk about bounce rate this month. Bounce rate is one of the biggest thieves of your online dollars and you may not even know the amount of damage it might be doing to your business. I recently came across a website where the owner is spending thousands of dollars...

"Yup, if you are still measuring your digital success with the number of clicks, you are doing it wrong. Our (human beings) average attention span is about 8 seconds, which is shorter than that of a goldfish. An average page visit lasts less than a minute. On a mobile device, it's even less. We are being continuously overloaded with information...

Alright, don't let that song get stuck in your head. Let's talk about bounce rate this month. Bounce rate is one of the biggest thieves of your online dollars and you may not even know the amount of damage it might be doing to your business. I recently came across a website where the owner is spending thousands of dollars...

Yup, if you are still measuring your digital success with the number of clicks, you are doing it wrong. Our (human beings) average attention span is about 8 seconds, which is shorter than that of a goldfish. An average page visit lasts less than a minute. On a mobile device, it's even less. We are being continuously overloaded with information...

Gone are the days when you could simply rely on advertisement campaigns alone to generate sales. The sales process has become much more complex now and your website plays a critical role in it. In the old times, you would come up with a package deal, run a TV, radio or print ad and generate traffic to the website and...

Direction is so much more important than speed - many people are going nowhere fast. Many business owners fail to really look at the strategic direction of their business on a regular basis. With time and pressure of running a small business, goals often become blurry. Thinking strategically, takes time and patience - which is often the last thing a...

Yes, it sounds a bit dramatic, but if your website is not mobile friendly, the latest Google algorithm could significantly affect your ranking on Google's search engine. In Australia, over 90% of searches are done on Google. It's never been more critical for websites to be mobile friendly. If you don't do something about this now, it is likely to...

Gone are the days when you could simply rely on advertisement campaigns alone to generate sales. The sales process has become much more complex now and your website plays a critical role in it. In the old times, you would come up with a package deal, run a TV, radio or print ad and generate traffic to the website and...

Gone are the days when you could simply rely on advertisement campaigns alone to generate sales. The sales process has become much more complex now and your website plays a critical role in it. In the old times, you would come up with a package deal, run a TV, radio or print ad and generate traffic to the website and...

I trust that you have settled in to a refreshed rhythm of life after a nice Christmas break. I also hope you have written down some exciting goals for this year. If 'growing business online' is one of them, I can help. Here are the 5 easy ways to improve your website this year. 1) Create curiosity and interest Use...

Just because someone visits your website doesn't mean they are ready to buy. Your sales life cycle will vary depending upon the nature of your business. However, one thing is evident in the recent times; the old style of advertising is just not working anymore. Customers now-a-days do their research before they buy. It is no longer about 'bombarding people...

The ecommerce and mobile commerce trend is continually growing in Australia. More than 75% of people choose mobile devices for the convenience factor. Around 17% of Australians shop via their mobile devices. Most people keep their mobile devices close to them throughout the day. The natural progression is to buy goods and services via mobile, because it's accessible, fast and...

The goal of any online marketing our advertising is conversion. Small businesses spend hundreds and thousands of dollars on online advertisements to promote their products and services. Many of those adverts direct potential clients to the main website or a generic web page. The result is, poor lead conversion. Valuable leads are lost because of poor quality landing pages. Here...

The goal of any online marketing or advertising is conversion. Small businesses spend hundreds and thousands of dollars on online advertisements to promote their products and services. Many of those adverts direct potential customers to the main website or a generic web page. The result is, poor lead conversion. Valuable leads are lost because of poor quality landing pages. Here...

Steve Jobs once said: design is not just what it looks like or feels like, it is how it works. Every user is different and so is every website or app. In many cases, the engagement and interactivity boils down to one thing; how user-friendly it looks and feels to your users. User experience (abbreviated as UX) is exactly that;...