Expert Advice

Save your website from Mobilegeddon

B2B Editor1 May 2015

Save your website from Mobilegeddon

Yes, it sounds a bit dramatic, but if your website is not mobile friendly, the latest Google algorithm could significantly affect your ranking on Google’s search engine. In Australia, over 90% of searches are done on Google. It’s never been more critical for websites to be mobile friendly. If you don’t do something about this now, it is likely to affect your website traffic and eventually your business.

Is my website mobile friendly?

To find out, open Google on your smartphone and search for your website name. Scroll down to organic search list – hopefully your website will be on the top of the list. Don’t click on the link. Just check the listing. You should have your business name in the first line, then your web-address and then a small description. In front of the description, if you don’t have ‘Mobile-friendly’ in front of your description, your website is not labelled as mobile friendly and that could affect your ranking.

What makes a website mobile friendly?

* The text should be readable without zooming in on mobile devices

* There should not be any horizontal scroll on the screen. (Vertical scroll is not a problem.)

* It should address the typical mobile user experience. Links should be easily clickable using fingers.

* You should not use any technologies such as Adobe Flash that are not readable on all types of mobile devices.

* Also, check with your website developers to ensure that various JavaScripts on your website are mobile friendly. Otherwise, some features such as forms or image zoom will not work on mobile.

How much does it cost to make a website mobile friendly?

It really depends on your website, its functionalities and what path you take. A cheaper way to do it is to create a very small, mobile friendly version of your main website rather than the whole site. However, I would recommend creating a fully responsive website so that it serves your business better. Through Synapse, you can get a basic responsive 5 page website for just under $2500.

I can help you do the mobile-friendly test without charge. Please email your website link to [email protected].