Expert Advice

Results driven digital strategies

B2B Editor13 July 2015

Results driven digital strategies

Direction is so much more important than speed – many people are going nowhere fast. Many business owners fail to really look at the strategic direction of their business on a regular basis. With time and pressure of running a small business, goals often become blurry. Thinking strategically, takes time and patience – which is often the last thing a business owner has. In no time, business starts heading in the not-so-right direction. It becomes like a car with the misaligned wheels, you put all your energy into holding the wheels straight. Without thinking holistically & strategically, you change one of the wheels to a wrong size one; either too big or too small. This happens more often in the business than you think.

Sam Gupta, Managing Director of Synapse Worldwide says “Many established businesses approach me saying, ‘I just don’t get any work from my website, I just want something that looks better, or ‘We just want to rank top 5 on Google’ or ‘We have plenty of traffic, we just want to convert more leads’. Any of these things can fix one problem, but it may not provide a long term sustainable solution.”

Synapse Worldwide, a local Canberra business has been providing digital solutions to small businesses from past 10 years. From websites to ecommerce, SEO, marketing automation and lead conversion strategies, they do it all. Many of their websites enjoy sustainable high ranking on the search engines. They focus on end-users and justify every aspect of the solution to ensure that it is truly designed to serve that business.

Sam Gupta says “One of the first things I do before starting a project is, hold a strategy workshop of 2 to 3 hours to get a full understanding of the business, its product/services and its customers. To help businesses succeed online, I need to know all about the business before I can recommend or implement solutions.”

Last month, one of their customers reported an increase in monthly revenue of over 160% growth since their involvement. He adds “At Synapse, we believe in challenging the status-quo and implementing solutions that are strategically focused and results oriented. There is no one solution that fits all. We tailor the solutions to suit the business. We distinguish ourselves from the other providers with our ability to constantly exceed customer expectations, and provide fresh, exciting and practical solutions that are closely aligned with the current and future demands of your business needs.”

So, if you are looking to grow your business online, call Sam Gupta on his mobile 0407 019 091. You can take advantage of his free one hour consultation, where you can discuss your business and ideas with him and explore the ideas on improving your business’s digital presence.


Sam Gupta is the managing director of Synapse Worldwide.
Sam would love to hear your thoughts on this advice column.
Tel: 1300 785 230
Email: [email protected]