August 2015 Issue 107

Maloney’s magic moments

B2B Editor12 August 2015

Maloney’s magic moments

Maloney’s property are approaching 20 years in business in 2016. An exciting milestone. Over this period the business has not only grown but now includes many complimentary parts. Sue and Peter Maloney have refreshed their brand and now offer something that will bring peace of mind to any property owner: a guarantee.

“We are so confident that we have the right systems and professional staff in place, that if you’re not happy with us we will refund up to six months worth of management fees,” Peter said.

Maloney’s have also taken the hassle out of switching property managers by offering to organise the swap and even pick up the keys.

“We have taken the risk out of the equation for people that want to change,” Sue said.

Peter says that some property owners are attracted to property managers who discount the fees to grow their business, but don’t have the systems in place to manage their growth.

“The great thing about us is that, unlike most smaller property managers, we have invested in developing systems similar to those of a larger agency which enable us to foresee many issues that may arise in advance and have systems to deal with then swiftly if they do,” Sue said.

Maloney’s pride themselves on ensuring their owners are fully educated as to their obligations and rights under the legislation through the Maloney’s handbook.

Maloney’s have made a significant investment to their staff with the addition of a facilities manager. His role is to liaise with owners, tenants and tradespeople to ensure the owners investment is protected. Maintenance is an area of possible contention for owners and tenants. Maloney’s see this as a huge advantage to their business.

“Instead of playing phone tag we now have a centralised maintenance service,” Peter explained.

Maloney’s Property has grown over the last 20 years but is still small enough that their clients can deal with all the principals. For example both of the directors are readily contactable via phone or email. Peter and Sue are extremely proud that many of their staff have stayed with them on their journey. Sue says this is a huge buzz.

“We try and provide a career path for our staff. Juniors generally start as leasing consultants and become sales consultants. Our longest serving staff member, Debbie-Lee started as a junior and worked her way up to key accounts manager,” Peter said proudly.

So where did this local, successful, property business start?

As a landscaper on New Parliament House in 1987 Peter decided to go into real estate. Peter worked for Realty World for the next nine years and after three years he became a sales manager.

In 1996 Peter bought a Realty World franchise and in 1998 renamed it to Maloney’s Real Estate.

“We initially focused on property management. We started with 80 properties and now we manage 1200,” Peter said.

Peter launched, Accommodate Canberra six years ago, after seeing a similar model in Melbourne.

“I am very pleased with the growth of Accommodate Canberra to an offering of over 100 executive apartments in six years,” Peter said.

Accommodate Canberra manages a portfolio of executive one, two and three bedroom apartments on behalf of their investors. With over 90 apartments in Canberra City, Acton, Turner, Glebe Park, Kingston, Barton, Deakin, Forrest and Phillip, you can experience luxury, sophisticated elegance and high class living at affordable prices. One of the areas that has really taken off is Braddon.

“Accommodate now has just added 12 properties in Braddon, one of Canberra’s trendy suburbs. Professionals love Braddon as it now features some of Canberra’s best night life, all this is within easy walking to the city, great for interstate guests,” Peter explained.

All of the Accommodate apartments are in central desired locations in commercial or social precincts. We offer luxuriously appointed and fully furnished, elegant, serviced executive apartment accommodation in Canberra’s most prestigious and sought after residential complexes.

“The benefits for property owners and investors are that they can generate almost double the return they would receive from a normal rental,” Peter said.

Peter says that an average one-bedroom apartment will rent for around $500 per week in contrast to approximately $1050 per week through Accommodate Canberra.

“In the last couple of years rents have experienced a major correction by around ten per cent but Accommodate has maintained its rates,” Sue explained.

A weekly housekeeping service is included in the nightly rate as well as security car parking, leisure facilities and the complete cost of the apartment’s utilities.

“Corporates are saying instead of putting people into other 5 star hotels, we can put them in serviced apartments. Once you have stayed in an executive serviced apartment you won’t want to go back to a hotel,” Peter said.

Accommodate Canberra markets itself to local businesses, government departments and embassies, and by keeping in regular contact with clients.

“The majority of our regular clients come from a vast area of industries, yet they all love the style and standard of our accommodate apartments,” Peter outlined.

Accommodate Canberra also provides the capacity to book for one night in addition to the normal five-night stay.

So why use Accommodate Canberra and not stay in a hotel?

“Our properties are convenient. We provide excellent service. We have quality properties and furnishings. You benefit from a 5 star style accommodation but with a home-style feel – basically our properties are comfortable and affordable,” Peter said.

Accommodate Canberra’s executive apartments are booked by a wide variety of groups in the community including: employers, consultants, corporates, tourists, group bookings, accommodation tenders, tours, conferences, sporting tournaments, concerts and family groups.

“Talk to us before you commit to your usual arrangements – you never know, you might find our products to be more suited to your needs,” Sue said.

Peter says that the property market has certainly seen improvement over the last 6 months. Demand for homes is up, buyers are keen to purchase while interest rates are still attractive.

“There are some great opportunities in the market place especially if you are looking at established apartments. Properties with good bones in need of some TLC offer great potential,” Peter said.

Canberra is a great place for families and will continue to provide opportunities for property owners into the future.

If you are weighing up your options about selling or renting your property, then have a discussion with Maloney’s Property.

The future is exciting for Maloney’s as they continue to build on their excellent base.

Contact Maloney’s on
6232 0100
[email protected]