What would you do if a potential customer walks through your office or shop door? Would you ignore them? Would you try to find out what they are looking for? Would you not direct them to the right department or shelf? Many potential and existing customers fly through your website every day. You can use following steps to improve your website and possibly boost your conversion rate.
1. Know your visitors
First things first – you got to know who you are talking to online. Your website could be attracting many different types of visitors and it is obviously hard to please everyone. But, you should know your core visitors or target market. Where do they come from? Why to your website? How long do they stay for? How important are they for your business?
Understanding the behaviour of your online visitors is the key to improving the effectiveness of your website.
2. Answer their key questions
Once you know and understand your visitors, the next step is to address their problem. What are they looking for on your website? The best way to think is, what would you have answered if they were to come to you in person? Resolve their query through your website by pointing them to the right solution.
3. Establish trust online
Trust is the most important ingredient of any relationship. There is no silver bullet for this; every business is different. It is not just about the look and feel of your website. Understanding the behaviour of your visitors will allow you to understand how to go about establishing trust online. In most cases, whatever works offline will work online also.
4. Seek customer feedback
Although putting yourself in your customer’s shoes is a great way to analyse and improve a website, it just cannot replace the value of real customer feedbacks. Remember, small things count! Try it; you will be surprised by the feedbacks.
5. Manage expectations
Represent your business well. Your website should reflect the core values of your organisation. The client should not feel any discrepancy between your physical and online presence.
Don’t underestimate your website. It represents your business 24/7. Take the time to get it right. Once you have gone through the improvements, promote your website wherever you can.
I would love to discuss your website and how you can improve it. We offer free one hour consultation for this. Simply call me on 1300 785 230 or drop me an email on [email protected]
Sam Gupta is the managing director of Synapse Worldwide. If you would like to discuss how your business can take advantage of the social media, please contact Sam on 1300 785 230 or [email protected]