Expert Advice

Entrepreneurs’ business success secrets

B2B Editor14 October 2013

Entrepreneurs’ business success secrets

With the election of the Abbot Coalition Government business confidence has increased. But what can you do to increase your chances of business success?

As any thriving entrepreneur will tell you, there is no single, foolproof formula to ensuring business success. But speak to enough entrepreneurs and common patterns emerge.

In Growth in a Difficult Decade, a book commissioned by Synergy, more than 60 entrepreneurs share their advice on how to achieve growth in the economic downturn.

Here are the findings:

1.Perseverance, positivism and people

In the face of adversity – plough on, stay upbeat and be decisive.

“People who love what they’re doing don’t give up. It’s never even a consideration. It’s a pretty simple formula,” said Donald Trump, head of the Trump Organization.

Others highlight the importance of hiring people who are better at something than you are.

Coffee shop-chain Starbucks’ chairman and CEO, Howard Schultz, said, “There is no more precious commodity than the relationship of trust and confidence a company has with its employees.”

2.Harness the power of marketing

Today’s multi-channel world offers vast opportunities. Make the most out of them.

Dame Mary Perkins, co-founder of opticians chain Specsavers, said, “Customers are more demanding and more knowledgeable using the internet to find out things for themselves, and they want better service. So they need to be told why they should spend money with you.”

3.Learn from your mentors

Take learnings from people whose opinion you trust.

“I’ve found that some of my best mentors will paint a picture for me, but they won’t suggest any sort of direction. They’ll say: ‘Here are the five things that you can do, here are similar experiences that I’ve had,\'” said Jason Ross of menswear retailer JackThreads.

4.Think globally and go for growth

Having a global vision is vital in a world where thanks to technology there are no longer any geographical barriers.

Marc Benioff, founder, chairman and CEO of , said, “The biggest lesson that I draw from the past decade is the importance of innovating on every level.”

And with innovation comes the potential for growth.

Footwear giant Geox’s founder Mario Moretti Polegato hit it on the head when he said, “It’s not true that everything has already been invented: there is plenty of scope out there for great innovation.”

So, do you feel as upbeat about the future? What’s the growth outlook for your company?

Area Director, E: [email protected] T: 1300 476 946 Level 6, 39 London Circuit, Canberra Units 1 to 4, 8 Jardine Street Kingston ACT 2604