Cover Story

Effective People Recruitment and HR solutions … because all organisations need effective people

B2B Editor 1 March 2013
Effective People began life in January 1994 in the back office of an accounting firm in Phillip. In 1995, the company moved to two offices on the first floor of a building in Weston, just outside of Cooleman Court. Eighteen years later, the company occupies the entire floor of the building and continues to enjoy the convenience that this thriving precinct offers – shops, restaurants, cafes and professional services. The General Manager, Joyanne Gough, says “We have never seen the need to be located in one of the major centres. We are happy to visit our clients at their premises and candidates appreciate the easy parking at Weston.”
Effective People is not your typical recruitment agency. Joyanne says “Unlike other agencies, our focus is on building a relationship with our clients, rather than on making the sale at any cost. In an industry with an average retention rate of 18 months, our recruitment consultants have 10 to 20 years’ experience. They take the time to understand each client’s business and ensure that they source the right person for the job and for the organisation.” She adds “Our company values are AUTHENTICITY, COURAGE and QUALITY and this means that we will be completely honest with our clients and actually tell them when we are not able to help them.”
Joyanne Gough joined the BNI Ambassador chapter in 2012 to open new opportunities for the company. “In the past, Effective People has focused on the public sector for the bulk of its business. We have a great reputation for delivering quality services and people but, as the Commonwealth Government ‘tightens its belt’, we need to expand our horizons”.
In addition to recruitment, Effective People offers a range of complementary human resource management services, including HR consulting and advisory services, learning and development programs, coaching and mediation. Joyanne said “Many SMEs find it hard to allocate resources to HRM and, as a result, ‘don’t know what they don’t know’ when it comes to meeting their legislative obligations to their staff. Getting this wrong could be damaging to an organisation’s reputation and very costly. By engaging Effective People, businesses can access experts with many years of experience with the added benefit of complete objectivity and professionalism.”
Joyanne Gough
1st Floor, 17 Trenerry Street,
T 02 6162 2000 | F 02 6288 2182

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