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The 2050 Soccer World Cup winner is…

Expert Advice, May 2016 Issue 115, Sport May 13, 2016 4:16 pm

The 2050 Soccer World Cup winner is…

Expert Advice, May 2016 Issue 115, Sport May 13, 2016 4:16 pm

Who will win the 2050 Soccer World Cup? Brazil, Germany, Italy? Well if you can get a bet on it may I sug ...

Who will win the 2050 Soccer World Cup? Brazil, Germany, Italy? Well if you can get a bet on it may I suggest you back China. Yes, China. Currently ranked as the 81st best team in the world, today man ...

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ACTEWAGL sees the light

Expert Advice, Issue 114 April 2016, Sport April 11, 2016 4:13 pm

ACTEWAGL sees the light

Expert Advice, Issue 114 April 2016, Sport April 11, 2016 4:13 pm

Last time we discussed why it can make sense for some companies to spend huge sums of money for a single ...

Last time we discussed why it can make sense for some companies to spend huge sums of money for a single airing of an ad during the United States Super Bowl. This time we look at how an Australian com ...

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Were millions flushed down the bowl?

Expert Advice, March 2016 Issue 113, Sport March 15, 2016 4:52 pm

Were millions flushed down the bowl?

Expert Advice, March 2016 Issue 113, Sport March 15, 2016 4:52 pm

In February, it cost $7 million to air a 30-second ad during the United States ‘Super Bowl’. The cost o ...

In February, it cost $7 million to air a 30-second ad during the United States ‘Super Bowl’. The cost of making these ads can be millions more and many ads are aired just once and not seen again. Cr ...

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Is LeBron worth $500 million to Nike?

Expert Advice, Issue 112 February 2016, Sport February 03, 2016 11:24 pm

Is LeBron worth $500 million to Nike?

Expert Advice, Issue 112 February 2016, Sport February 03, 2016 11:24 pm

'In December 2015, star NBA basketball player LeBron James signed a rumoured $500 million lifetime deal w ...

'In December 2015, star NBA basketball player LeBron James signed a rumoured $500 million lifetime deal with Nike, the world’s largest sneakerseller. Paying half a billion dollars to a person in the ...

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Social media and sport campaigns – do’s and don’ts

December 2015 Issue 111, Expert Advice, Sport December 10, 2015 8:11 pm

Social media and sport campaigns – do’s and don’ts

December 2015 Issue 111, Expert Advice, Sport December 10, 2015 8:11 pm

Last month we discussed ‘why’ social media and sport are a winning mix.This month we suggest ‘how’ to use ...

Last month we discussed ‘why’ social media and sport are a winning mix.This month we suggest ‘how’ to use sport and social media effectively. Three definite ‘dos’ in any social media campaign are: ...

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Social media and sport: A winning mix

Sport November 12, 2015 11:52 pm

Social media and sport: A winning mix

Sport November 12, 2015 11:52 pm

Not sure whether social media is relevant to your business success? Ask Barack Obama who raised more mone ...

Not sure whether social media is relevant to your business success? Ask Barack Obama who raised more money for his Presidential campaign than his competitors by using social media. Ask Proctor and Gam ...

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Mobile marketing – use sport and make it personal

Sport October 19, 2015 10:21 pm

Mobile marketing – use sport and make it personal

Sport October 19, 2015 10:21 pm

“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not whe ...

“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient to you.” Cyndie Shaffstall, Author, Public Speaker,Entrepreneur. ‘Mobile’ ...

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Spending, sponsorship and sport

Sport September 14, 2015 5:35 pm

Spending, sponsorship and sport

Sport September 14, 2015 5:35 pm

Ever since the Global Financial Crisis the discretionary spend of businesses both large and small has com ...

Ever since the Global Financial Crisis the discretionary spend of businesses both large and small has come under increasing scrutiny. Justifying sponsorship for sporting teams or individuals, let alon ...

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The glass ceiling: does it exist in your business?

August 2015 Issue 107, Sport August 12, 2015 8:11 pm

The glass ceiling: does it exist in your business?

August 2015 Issue 107, Sport August 12, 2015 8:11 pm

Barack Obama has said that rising levels of income inequality are “the defining challenge of our time”. W ...

Barack Obama has said that rising levels of income inequality are “the defining challenge of our time”. While he may not have specifically been referring to income inequality between men and women, th ...

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Business benefits/costs of the cricket world cup

Expert Advice, July 2015 Issue 106, Sport July 13, 2015 6:19 pm

Business benefits/costs of the cricket world cup

Expert Advice, July 2015 Issue 106, Sport July 13, 2015 6:19 pm

A study by PriceWaterhouseCoopers (PWC), commissioned by the Cricket World Cup Organising Committee, Cric ...

A study by PriceWaterhouseCoopers (PWC), commissioned by the Cricket World Cup Organising Committee, Cricket Australia and Cricket New Zealand, reports that the recent Cricket World Cup generated more ...

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