Expert Advice

5 must-have productivity apps

B2B Editor27 February 2014

5 must-have productivity apps

Nearly every small business owner can benefit from using various mobile and web applications to improve productivity, save costs and make life easy for themselves.

Try out the following apps to make a difference in your business today. Most of these apps are free to use with limited features, so you can try before you buy.

File sharing and storage

Dropbox, Copy and Hightail are excellent cloud storage and file sharing facilities. Files are securely accessible from any device. It’s a great way to keep a backup of files on the cloud. ‘Copy’ and ‘Hightail’ offer similar product at a better price, but try them out and see which ones you like.

Bookmarking and notekeepers

Evernote is a clean, beautiful note-keeping app and a great way to share know-how within any organisation. It allows users to share ideas and create to-dos list etc. The best thing about Evernote is that it allows you to keep personal and business notes separate but you only have to go to one app for everything.

Pocket is another brilliant bookmarking app. Whenever you find a great article, video or image, use this app to keep it on file and access from anywhere.

Projects/task management

Trello is a very simple and easy to use app. You can create projects/ boards, set deadlines, gather ideas and opinions, assign tasks, track progress, maintain history and collaborate with other team members. Give it a go, it’s good.


Infographics have become a popular way to tell a story. It’s a great way to illustrate complex pieces of information. A well designed infographic can gain popularity much faster than an article. Using interesting infographics, you can tell a story or make an argument. It is easy to get user’s attention, it’s quick to read through and users are more likely to share it. Try, or

Newsfeed readers

In today’s world, every business person needs to keep themselves up to date with the latest news and trends in the industry. THere are the two apps that can help you organise the information beautifully; Flipboard and Feedly. You can search and subscribe to magazines of your interest and your own social media feeds. Personally, I love using Flipboard, my day starts with this, but its only available on tablet and mobile devices. Feedly on the other hand can be accessed via desktop also.

If you are looking to improve your productivity and reduce costs, try our free 1 hour consultation to get started.

Sam Gupta is the managing director of Synapse Worldwide. If you would like to discuss how your business can take advantage of the social media, please contact Sam on 1300 785 230 or[email protected]