Expert Advice

5 easy ways to improve your website in 2015

B2B Editor10 February 2015

5 easy ways to improve your website in 2015

I trust that you have settled in to a refreshed rhythm of life after a nice Christmas break. I also hope you have written down some exciting goals for this year. If ‘growing business online’ is one of them, I can help. Here are the 5 easy ways to improve your website this year.

1) Create curiosity and interest

Use simple and powerful words and images to create interest about your core service or products in the first 8 seconds on your home page. Sliders can sometimes distract users. Make sure your primary message is conveyed without any interruption. Similarly, the description should resonate with your target market and inspire them to take action.

2) Visual impact

Typography is crucial. Use big, clean fonts for headings and a clutter free layout for text so your visitors absorb the information they are reading. Don’t be afraid to use scrolls. Make sure your website renders your key messages just as well on mobile devices.

3) Explainer videos

It is often easier to explain your USP or point of difference via a video rather than text. Not all visitors will have the patience to go through the text. Videos provide a way to connect with your visitors and explain about your products or services. It is much easier to communicate via a video than mere text and images.

4) Create an awesome experience

Content is not the king anymore, engagement is. Often navigation is ignored on websites. Too many options can overwhelm your visitors. Simplify the user experience so that it’s easy and effortless to browse your website. Make your call-to-action buttons loud and clear. Use intuitive keywords and actions to drive traffic in the right direction.

5) Personalise and nurture

It takes a lot of effort to convert a visitor into a lead. Integrate a great database and marketing automation behind-the-scenes to turn that lead into a customer. Build relationship with your leads over a period of time through personalised, useful content. Automate your inbound marketing campaigns and create raving fans. It is easier and more affordable than you think.

Your website can be one of the most powerful tools in growing your business this year. It is your pitch to the existing and potential customers. Make it a good one and let me know if I can be a part of your journey. I wish you a very successful year ahead.

Sam Gupta is the managing director of Synapse Worldwide. If you would like to discuss how your business can take advantage of the social media, please contact Sam on 1300 785 230 or [email protected]