Online video advertising on YouTube, thanks Google
August 2014 Issue 96
When Google purchased YouTube in 2006 for a reported US$1.65b, I wasn't really sure what they had in mind, other...
Tips for DIY AdWords account managers
Expert Advice
Do you manage your own Google AdWords account? Have you thought of getting a second opinion on your account to...
Measure ROI with digital media
Expert Advice
Over the past few months I have introduced you to Google AdWords and explained briefly how it drives relevant traffic...
How to follow up on leads to your website with Google AdWords
Expert Advice
Have you ever visited a website to book a holiday to Fiji and then wondered why every website you visit after that is showing you ads for tropical holiday deals? It is very likely that you are being "re-marketed" to via the Google Ad Display Network. This is a really great online marketing tool and it is available to all...
How to reach your audience online
April 2014 Issue 92
Google is pretty clever when it comes to delivering relevant content to web users. You might have noticed that when you search for a phrase on your office computer, you get a different set of results to when you search for the same phrase at home. You can thank Google for that. When you search for something online, you are...
Introduction to Google AdWords
Expert Advice
A few weeks ago I addressed an audience of Canberra business owners on behalf of Google as part of the Australia Post Business Hub eCommerce event; Go Online & Grow Online. The event highlighted opportunities available right here in Canberra, for local businesses to achieve sales objectives online. Following a brief introduction to Google AdWords Search Advertising I responded to...
Top